“Selwyn is a superb professional with an enormous passionate experience in radio and very good fun to work with. He really is one of the finest.”
Avril Ahrends
MD of Heartbeat FM
Most Radio Stations are caught up in everyday operations and are too close to the product to identify problems or massive opportunities. This is where a trusted, experienced consultant can make the difference and transform your radio station into a highly competitive and profitable business.
Selcorp Media offers a week long complete radio station audit. The review monitors and analyses output across a week including music, news, presenters, imaging, positioning and branding. The audit is done with the station personnel so they experience first hand, the independent perspective of your station’s strengths and weaknesses. A detailed written report contains specific advice and recommendations.
Design Marketing and Sales strategies to be aligned with Programming Strategy. Selling Radio is becoming increasingly difficult as advertisers have more options but a well designed creative campaign will always win. Music Research and Implementation Designing and conducting music research and the implementation of the results to design the music architecture, music format and playlist.
Design and implement exciting competitions and promotions from conception to production and on air execution, providing opportunities for revenue generation. NTR or non traditional revenue is the fastest growing revenue stream in radio as advertisers want more creative ways to reach radio audiences.
Formulate and fine tune strategy and content to align with the station’s mandate and licensing conditions. Monitoring and the implementation of the strategy is a critical process to ensure success
Creating digital content processes to drive bigger audiences and online sale opportunities. This has become one of the most critical aspects of Radio’s future growth.
Including top level management coaching on Talent Development, Program Management, Music Management and Marketing Management in the Radio Broadcasting Industry.
Listener Advisory Boards – or LABs – are a cost effective way of radio stations getting feedback from a small group of the stations biggest fans. Selcorp Media provides expert independent moderating of LABs on all aspects from recruitment of participants, the sessions itself and important follow-up advice.